ENRICHING UX THROUGH WEBSITE REDESIGN – 4 TIPS

UX design is like city planning. No one takes notice when it is done right. But one mishap, and it spoils everything else. When the user experience is successful, you can’t even tell there is a user experience. It simplifies navigation and the intuitiveness simply delights. In a nutshell, user delight comprises of 3 crucial factors – face, feel, functionality. The face or the look of the website decides the credibility attributed to it. The feel incudes the user interaction and the app reaction. Functionality leans heavily on intuitiveness.

• With almost 2 Billion active websites, it is important to keep your updated.
• There are over 5 Billion internet users who are bombarded with websites and designs that shout relevance. Keeping yours in that category is crucial.
• Design is said to have a 75% say when it comes to the credibility of a website.
• 70% of all internet traffic originates from mobile. So, designing for mobile is as important as ever.

With trends, tech, and tools being upgraded frequently, a website design is never complete once it is competed. It requires frequent redesigns and revitalizing of its features. This is important to maintain relevance and keep users from bouncing.

TIPS FOR WEBSITE REDESIGN

• Understanding User Requirements

Driving a website based on aesthetic appeal can never go wrong. However, this appeal should not be bracketed to you. You have to understand the needs of your TA and the kinds of design and feel that are currently working well with that demographic. Then base your designs on that. Conversion rates can improve only when the website reflects the needs of those who are redirected there. And of course, the brand identity should not be lost while trying to do that. The way to go is to build data backed user personas and develop a design around that understanding.

It is also important to define a purpose for your redesigning a=initiatives. The basic propositions of marketing and improving ROI must be done away with, be extra-specific in the purpose of redesigning.

• Retain Functionality

It is important not to overlook the essential functionalities and repurpose the entire website just for aesthetic appeal, This borders on redesigning just for the sake of it. Always start with functionality and then move on to the decoration. Analytics backed decisions about the content and navigation features can help. Understand the core purpose of the site, have an in-depth understanding of the kind of demographics being directed to your site and fashion functionality and feel around these aspects.

• Respect Responsiveness

A responsive design is a crucial aspect of web design and web redesign in 2021. Being mobile ready is a sine qua non. People are searching and researching on the go and an avid mobile presence is important Google has tweaked its algorithms to a mobile-first approach, acknowledging this shift. Mobile UX is becoming increasingly important, oftentimes surpassing the desktop experience in some cases. 63% of all retail website visits and 70% of all internet traffic currently originates from mobile.

• SEO Success

SEO is the fabric of website design. It should not be considered as an afterthought, rather it should be the base on which all development and design activities must be undertaken. SEO standards are being redefined very frequently. It is important to be continually in adherence to them. Discoverability of your website must be the foremost concern. Crawlability of your site with good markups and enhanced structuring must act like the cornerstones of your redesigning effort.

And with that, we reach the conclusion of this discussion.

SUMMING UP

Website redesign is an activity that should be taken up with various variables in mind. Make sure to collaborate often with various teams and to stay true to your brand identity by incorporating the right recall factors post redesigning. You have to restructure and repurpose your old content to match the redesign and to cater to the ever-evolving standards and requirement of the market.

If you are looking for a trustworthy partner that can regain your brand’s magnificence while fashioning a better online presence, you have landed at the right space. Orion eSolutions can help you with avant-garde web redesigning approach that simply adds to user experience and enhances customer delight. Partner with us now. Or visit www.orionesolutions.com to understand the depth and breadth of our offerings.