A steady income from Shopify app development is guaranteed if you are willing to do more than just building an app. At Orion we assure you that we help you build the perfect one!

Table of Contents

87% of entrepreneurs depend upon Shopify apps to run businesses and maintain stores. E-commerce business need revamped websites that can keep up with the pace of consumer demand. Shopify is definitely the way to go. With a 20% market share (according to Pagely), Shopify offers one of the most competitive e-commerce platforms.

When it comes to Shopify development, developing the app is different from being able to make money off of it. Shopify merchants need a solid base to trust the app. Shopify currently has 820,000 merchants using it who run over 1,000,000 businesses in over 175 countries. To catch their eyeballs is no easy task. However, here are 4 crucial steps that will make your app stand out and earn you the big bucks.

  1. Fill in the gaps after identifying them.
  2. Reduce the load time.
  3. Make it ‘searchable’.
  4. Be there for the users.

Let us dive in a little deeper to understand the nuances of these steps.


Shopify app development is not worth it if you are competing with the existing apps. The merchants are already familiar with the offerings and happy with the amount of it. What you need is a niche. A USP that makes your app stand out from the rest. And exploiting missed opportunities is the best way forward. But the question arises : How?

  • Read through the latest e-commerce trends.
  • Google “e-commerce predictions”
  • Go through researches like Kantar or catalyst Digital. There are a lot of other organizations that offer yearly and quarterly reports about the latest innovations within the e-commerce sector.
  • Use Shopify’s very own “Future of Commerce” report.

Look out for specific points of interest. Such as product category statistics and on-site tools. Also understand the latest design requirements and activities such as BOPIS fulfillment. Another great way of understanding the gap is by going through Shopify app development reviews. Here, you can get the common complaints that merchants have and see if your app can address them.


Every new app on a merchant’s store stands the chance of diminishing the load time. This becomes a consumer centric issue and the merchants would want to do away with it. It is necessary to make the app load quickly inside the Shopify Admin and outside it as well.

The same issue is faced by merchants within the admin and POS as well. The solution is to build a lightweight app and observe how it authenticates. Due to cookies, embedded apps undergo multiple authentication steps and it slows down the load time.

And the solution to this Shopify development issue is provided by Shopify itslef. Use session tokens instead of session cookies. Integrate AppBrige to store app load information. This lubricates the process by cutting down the OAuth step.


Optimizing for search is one of the most crucial elements. There are 4200 apps in the Shopify store as of 2020. The app needs to be optimized for search and made discoverable. For a Shopify app, SEO works slightly different from that of Google SERP. Let us take a look at 3 important elements to consider for making your app discoverable.

Page Design

Include videos on your page. Videos improve engagement and are easier to consume. Apart from videos, add more graphical elements to drag eyeballs. An attractive design instills trust. Shopify claims that a 3D product image attracts more conversions than a flat image.


The copy for the App Store is not just a readable material for merchants; it is an SEO tactic in itself. Add as much relevant information as possible. Make the information conversational. Have a sense of reciprocation in your content. See to it that you are not just using jargon to market the app, but are actually providing solutions.

Lastly, use Google’s keyword planner to do some research and add relevant keywords to the copy. Aim for the “low” competition keywords with a good search volume. Make the keyword appear in the headline, the features, the description, and the meta title at least once.


Now that the organic part is taken care of, you will need some external marketing as a catalyst to your efforts. Write press releases, build a website and promote it, and create social media accounts for your app.


An unsupported app is an abandoned app. App support needs to be visible. Consumers are aware of where to learn about products and find reviews for it. Shopify too comes within the same paradigm. So it is important to give the merchants the necessary resources for product support and conversations rather than making them look for it. Some examples of making your support visible are to add:

  • FAQ section
  • Website link
  • Privacy policy
  • Phone number and email address.

It can also help if you can automate most of the support by paying close attention to the reviews for complaints. Also, respond to negative reviews publicly.

Embellish your technical prowess with these four easy yet pivotal steps. Your shopify app needs to be in line with the current trends and market requirements. Long gone are the days when technical superiority trumped the market. The market is now consumer driven due to the abundance of offerings out there. Give them what they want.


According to Shopify, over 80% of the merchants use third party apps and the installation has soared to over 25.8 Million. In 2020, there were over 218 Million buyers on the platform. Optimizing for mobile is also necessary for the app page (like the dimensions of the image that you upload) since 79% of all traffic on Shopify is mobile sourced.

A steady income from Shopify app development is guaranteed if you are willing to do more than just building an app. You need to market it properly and extend support to the merchants who use the app. Optimize the app in order to build a business around building Shopify development. This is the way forward in 2021. It is not about the number of apps you build anymore, it is the quality of the one app you put out that really counts and at Orion we assure you that we help you build the perfect one!

Have A Project in Mind?
Chat with Our Experts.

Got a Project in Mind?

Do you have any projects?

Copyright 2022. Orion eSolutions

Awards & Recognition

27114 6

570 E WILLIAM ST San Jose, 
CA 95112

27114 1


27116 1

Suite 6, 220 Northumberland St Liverpool, NSW 2170

New Zealand

14A Arcadia Road Epsom, Auckland

27130 1

D-199, Sector 74 Mohali, 
 Punjab, India - 160055

Copyright © 2024 Orion eSolutions. All Rights Reserved.

Copyright © 2024 Orion eSolutions. All Rights Reserved.

Book Now
By Clicking "Accept All Cookies" ,you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. More information  View more
Cookies settings
Accept All Cookies
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

At Orion eSolutions, accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Orion eSolutions and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Orion eSolutions. This policy is not applicable to any information collected offline or via channels other than this website.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our webste
  • Improve, personalize, and expand our webste
  • Understand and analyze how you use our webste
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the webste, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

Orion eSolutions follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Orion eSolutions uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Orion eSolutions.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Orion eSolutions, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that Orion eSolutions has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Orion eSolutions’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You may find a complete list of these Privacy Policies and their links here: Privacy Policy Links.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites. What Are Cookies?

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to:

Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.

Request that a business delete any personal data about the consumer that a business has collected.

Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children’s Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Orion eSolutions does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Save settings
Cookies settings