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Customer experience is not just an aspect of business anymore. It is the entire business. With the multitude of brands out there, standing out is paramount. Leveraging the latest technology is one way to do it.
Enter IoT; the Internet of Things. IoT is a means to an end. It is a mechanism allowing businesses to provide smart and proactive customer centricity. And this is reflected in the staggering growth that this paradigm is experiencing. Let’s understand this through certain numeric figures.
The numbers scream promise. Businesses have already started adapting. Perhaps the best use case is yet to be discovered. And that is what we will deal with here. We will take a look at how customer experience can be crafted around this phenomenon.
Simply put, superior customer experience can be enabled through proactive and predictive practices. “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it yourself,” enlightened Steve Jobs. And that holds so much prominence in today’s business environment.
IoT can enable businesses with a 24-hour, 360 degree view of the customer. For instance, say that you sell cars. And that your cars are integrated with IoT. Driver data will keep pouring in. You can update your customers with the exact status of the car, You can arm them with information that they did not even know they needed. Tell them what spare part they would require in the next 2 months. If their homes are connected, switch on the lights for them as soon as they arrive
Hubspot estimates that 66% of customers expect the companies to understand their needs. It delights them. 72% of them will engage in word-of-mouth as soon as this delight is delivered. To aptly do this and exceed expectations, businesses must have insights to the “moments of truth” of each individual customer.
A satisfied customer may come back to you. But a delighted customer is a walking advertisement. This is where IoT development shows grit.
IoT bridges the gap between a satisfied customer and a delighted customer. Let’s understand through some examples.
Orion eSolutions is a proven mammoth when it comes to digital transformation and tech-enablement across a multitude of industries. Our approach is flexible. This flexibility makes IoT development and integration seamless. Let’s get in touch to see how well this can work for your business.
Question 1: What are the major challenges of IoT implementation?
Answer: Security, volume and complexity of data are the main concerns right now. However, with the emergence of more sophisticated analytic tech and through widespread adoption and uniform usage, these will be tackled.
Question 2: How does IoT influence the daily lives of customers?
Answer: Users are looking for automation and simplification of daily tasks. Through smart cars, smart homes, and smarter connected tech, they are looking to have a tech integration that can simplify the daily routine they have chosen to follow.
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