A website is like that door which allows a company to connect with its target audience. In the present world, when all of us are more so than not living online, a good website is crucial for businesses. It is with the website that the visitors can know more about the company locally and globally.
However, the main thing to note here is that almost every field has good competition. If a business wants to be successful in any respective field, it is important to think out of the box. Hundreds and thousands of websites compete to get a good market share by grabbing the attention of their target audience.
The primary challenge in today’s world which is full of stiff competition is to get hold of the search engine traffic that makes your website emerges as a winner. There are many steps that can be taken in order to make that happen. There must be a valid and strategic plan for increasing the website traffic otherwise there are high chances of a decline in conversions.
In this article, we will provide a number of steps that can be taken to increase website traffic. In case a particular website is not recording substantial traffic then following the steps given below can prove to be very helpful.
THE WEBSITE MUST BE OPTIMISED FOR SEO
The website must be SEO optimized. It is best to think of search engines like phone books. Just like phone books, people use these search engines to search the names and the contact number of who they are looking for.
In case your website is not visible on the first page of this book or for that matter in the list also, people are going to ignore it completely. There are multiple ways to get a website rank high when it shows up in the results of search engines.
Right from the content to the use of keywords and internal or external linking, these practices play an important role in optimizing a website. Make sure that you include a minimum of five keywords in the title, headline, main content and the tags.
Additionally, it is also important to list the business on as many places as it is possible. The companies can add their pictures, share location, information and respond to reviews on the go. These listings help the name of business appear in the searches pretty quickly.
SOCIAL MEDIA PRESENCE
There is no need to be present on all kinds of social media platforms out there. Just pick the best ones that are famous amongst the masses. All kinds of businesses must have a good presence on Facebook, Instagram, LinkedIn, etc.
In addition to this, an important factor like the type of business defines which social media platforms are suitable. B2B companies must have a really good presence of platforms like LinkedIn while creative businesses much find ways to create good presence on social media platforms like Instagram, Pinterest, etc.
Social media presence is not just limited to setting up a page. Being active is an important thing here. It is important to share something to create constant engagement on social media so that people get intrigued to know and visit the website.
It is very important to begin blogging if you are already not doing it on a constant basis in case you want to see great results for your business. It is best to start blogging twice a month then shift to once or twice a week depending upon the convenience.
The content should not just be your business only. Try and make it informative so that more and more readers come to the website often. You can talk about the exclusivity of the business, the products that these businesses are selling, the amazing reputation of the business and the employees.
Pick up all kinds of subjects that are important for the industry and readers as well. The blog posts must contain some visual elements like pictures, videos, etc. Search more on what Google considers as high-quality content and do everything to curate that content. The higher the quality of the content, the better will be the traffic.
Emails are one of the most important ways to remind the customers about your prevalence and also the fact that your company is there for them. After you have created a good relationship with the customers, consistent measures that remind customers about the business must be taken and email marketing is one of them.
Sending emails to the customers whenever there is an opportunity helps in increasing sales. Therefore, in case a website is lacking any amount of traffic then it usually means that it is not inviting the target audience in the right way. A well-strategized email marketing campaign is very important for getting more conversions.
THE WEBSITE MUST LOAD QUICKLY
In case the website has been around for some time and the traffic has been dipping then it is time to take a step back and evaluate. Take a good look at the website or ask someone you know to see what may be stopping the traffic.
For example; checking the speed of a website is very important. Most people leave a website that takes more than three or five seconds to load. Even a second of delay can reduce customer satisfaction by almost 16%.
Recollect the last web page of a website that you visited where you spent a significant amount of time, got frustrated and then hit up the back button to turn back to Google or another website.
CONFUSING OR DISENGAGING HOME PAGE
In case your home page is too complicated, the visitors coming down to your website are going to go away. It always pays best to keep it simple. This isn’t to say that you will be offering something simple to your visitors but a way to keep things much simpler and straightforward to find.
A website can work best if it gets right to the point as soon as possible. The sign of a good website is that it never wastes the time of the customers and comes off as an asset for the target audience.
THE WEBSITE MUST BE MOBILE FRIENDLY
Responsive web design is not just an option anymore. Most of the internet users own multiple gadgets in today’s world out of which maximum gadgets are smartphones. More and more people are shifting to using their phones for searching for websites.
If the users have any trouble accessing a particular website then they are more than likely to return to a competitor’s website. Also, Google uses specific algorithms for placing a website higher in mobile search results. Mobile-friendly websites can be a powerful tool for making a website rank higher.
CONTENT MUST BE KEYWORD FOCUSSED
Keywords are like highlights that if used correctly have the ability to promote the website immensely. They are the terms that any future customers are going to enter into a search engine when they go online.
Being a website owner or the content creator, you will want your keywords to be relevant to what most people search for because this is what will increase the landing chances on your website. If the keyword placement is right then there are very high chances for the website content to be highlighted.
Search for the keywords that are relevant for your website content, specifically the ones that are searched more than 500 times in a month. After knowing the keywords, you must create content around it. Use these keywords in the headline and throughout the website, blog, social media and SEO content so that your website ranks higher in the results.
ATTRACTIVE WEB DESIGN
The final topic is going to be more like advertising except for the fact that it is very relevant. The web design of a good website must look like it has been done by a professional.
The objective of a good website is to be a reflection or an extension of a business. It is not possible to find a product name that you want from a random person as much as it is from a good store.
Similarly, do not expect the customers to buy products from an inconsequential online store. You must present the image of a website professionally with equally strong web design.
If we get back to the main question that led us to write this blog, then going through all the points that have been mentioned above to get traffic on the websites. Just read, understand and imbibe as much as you can so that you can see and gain a good understanding of yourself.
There is a lot of professional assistance available on the internet. Although, it might take some time to make a website keeping up at making it popular is a different deal altogether. Also, it is best to make a detailed plan before going ahead with the task of making your website.
Tell the developer about your requirements as clearly as you can. It is all about choosing the right professional. He/She will be able to answer your questions perfectly. Keep asking questions, learning and raising high standards to make things work for you.