Our SEO experts remind the rest of us that any company, while on the internet, must find that thin line of existence that caters to ‘man and machine’. Meaning a website must have seamless accessibility for the users on it while satisfying the parameters set by ranking algorithms.
It is a hard intricacy to find. Laborious, true. But not impossible. And definitely not ignorable. One can make the most exceptional website ever, but it is rendered pointless if it cannot be found. Similarly, one may be able to make the website easily findable, but add no actual value to the users once they land on it.
Like Brian Harnish put it, “It is no longer enough to rank for 10 blue links”. Search Engines do not usually dish out each parameter to be followed. They don’t dive into the details of what exactly needs to be addressed. It is mostly a result of immense experimentation, trial and error,
and crossed fingers.
By the same token, users don’t exactly come up with a list of needs they want satisfied. We are doubtful that even they know what they actually want. It is up to the creator to find what the conversations are, what narratives work, what content delights, and what functionalities stage
their brand at the highest possible delight to the customers.
The importance is incredible. But the following statistics provide a confusing picture:
- Over 90% of pages acquire zero organic traffic.
- Only 40% of pages have meta descriptions that truncate.
- More than 66% of pages on the internet have zero backlinks.
So what is going on here? Are these developers oblivious to the power of SEO? Unclear. Do they need a partner like Orion eSolutions to take care of their end-to-end SEO-enabled website creation activities? Probably.
Here, we will discuss 5 reasons that make Search Engine Optimization a sine-qua-non in today’s (and tomorrow’s) web landscape.
Why You Cannot Ignore SEO on Your Website – 4 Eye Openers
1. Optimized Organic Traffic
Any purchase funnel is greatly impacted by organic traffic. Engagement skyrockets through this. Adhering your website in accordance to maximize organic flow enhances the credibility of your online presence. And this is achievable only through apt SEO measures.
Organic traffic is also an indicator of authenticity and authority. Multidimensional factors such as naturally accrued links, ML signals and on-page facets exponentially enhance positive user behavior which further adds to authority. Again, these are achievable, to a great extent, through SEO.
Google has established the E-A-T guidelines which is the cornerstone for intelligent SEO implementation in this realm. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is not a direct ranking aspect, but a mindset.
2. Amplified UX
User experience is crucial. It determines conversions, engagement, and overall user flow through your website. SEO helps. Through COre Web Vitals and other page experience updates, search engines make sure that the users are satisfied on a certain webpage. It then considers this an indicator to rank said page higher up on the SERP.
Mobile-first indexing, responsive web pages and Broad Core Update along with Rankbrain feature are what enables this. Simply put, the users must be able to get the information they demand in a minimal amount of clicks.
Through proper implementation of SEO and establishing relevant KPIs, you can stay ahead of the curve with valuable data pouring in. Each touchpoint can be optimized and monitored in order to augment your future plans with data.
By analyzing the data, you can implement corresponding strategies to delight your audience base. For instance, if cart abandonments concern you, you can evaluate where exactly the customers are getting stuck. And the data will be credible since it will remain SEO-backed. Accordingly, you can perform an audit and solve the challenge.
4. Boost Awareness
Brand awareness is hard to find these days. There are certain established brands that eat up the customers’ mind space. You may or may not be in direct competition with them. However, it is important to realize that brand awareness is achievable through SEO.
By following the parameters, you can make sure that SERPs rank your page appropriately. Through proper keyword usage your prospects will be able to find you using the right search string. By publishing content on third party websites, you can earn valuable backlinks. All these
contribute to your domain and page authority parameters.
The above list is definitely not an exhaustive one. The benefits derived through SEO goes on and on. However, one thing to keep in mind is to not over do any key parameters. Let us conclude this discussion by looking at certain friction you might face along the way.
SEO results are not guaranteed. There is no specific formula to climb up in the search results. It takes time and constant augmentation. And if done wrong, also known as black hat SEO, it can accrue up penalties that might stagnate your growth. Also remember that within the SEO bracket, your competition is with the entirety of the internet.
The solution is to hire experts. SEO-centric web development helps. Maybe you already have a website awaiting apt SEO practices. Or maybe you want to start from scratch. Either way, an expert like Orion eSolutions can help. If you are still doubtful about how to go forth with this, connect with us right away for an end-to-end audit and a list of best practices to follow.
Question 1: What are the most important on-page SEO factors?
Answer: Content, tags, meta description, URL formatting as well as alt-text for images. This is just the beginning of a long list of absolute necessities.
Question 2: How to improve website authority?
Answer: This is a huge discussion in itself. However, the most important factors are better internal links, better content structure, and high quality backlinks