Table of Contents

The term omnichannel has been around for quite a while. And it has aged well. From roboticized customer service, recommendation engines, and headless content management to in-store digital payments and IoT-enabled omnichannel shopping through dash buttons were the talk of the town. Sitting in the corner, not making much noise was beacon tech, much like the device itself.

Beacon tech is one of the most profitable investments for retailers. The numbers actually speak for themselves. Let us take a glance.

  • By 2020, beacon technology deployment had reached $400 million globally according to GeoMarketing.
  • The market was valued at $519.6 Million in 2016 and is expected to reach $56.6 Billion by 2026.
  • The CAGR expected to be exhibited by the market from 2016 to 2026 is 59.8%.

The market looks quite promising. And a lot of industry leaders like Orion eSolutoins are already in the arena. This is evident from the types of Beacon protocols out in the market today. The major players are iBeacon by Apple, Eddystone by Google, AltBeacon by Radius Networks, GeoBeacon by Techno World, and Nearby by Google. Another interesting factor to look at is the acceptance rate among consumers. It has been estimated that,

  • 61% of customers wish to receive personalized offers (according to Visa).
  • 57% of consumers can be engaged with proximity based advertising (according to Forbes).
  • 59% of shoppers have their WiFi and Bluetooth on (according to Mobile Shop Talk)

With the above numbers, it is evident that this market is entering a well deserved boom. It is necessary for businesses to have their mobile apps augmented using the beacon technology in 2021. Let us take a look at some ideas of mobile apps that can exploit the magnificence of beacon technology



  • Send product specific offers when a consumer is in the vicinity
  • Ability to optimize workflow by understanding slow days and packed days through relevant data
  • Provide detailed maps
  • Higher discounts for customers who bring in a friend


  • Promote free checkups
  • Detailed hospital maps
  • Promote healthcare events

Real Estate

  • Notify clients
  • Give property information
  • The agent can get insights into the client’s offline buying experience


  • Guided tours
  • Bookstore or library information
  • Real time attendance tracker
  • Enhanced student safety


  • Faster airport security checks
  • Keyless hotel room entry
  • Offers and discounts
  • Event notifications

Disclaimer: We at Orion have barely scratched the surface of the potential of beacon tech with the above examples. In this pandemic, the beacon tech can be used as a wearable to track and ensure social distancing at workplaces. The list actually goes on.

Along with the potential of application, it is also necessary to understand the fundamentals of the underlying development frameworks of beacon technology. Here, we take into account iBeacon, AltBeacon, and Eddystone.

Some Relevant Content:-


iBeacon: It was introduced by Apple in 2013 primarily for retail and marketing apps. It lacks native support on Android. It is also limited by just one type of advertisement packet.

AltBeacon: It is an open source protocol. It does not have any ties with any specific platform. AltBeacon trumps iBeacon in terms of broader transmission capabilities.

Eddystone: It was introduced by Google. It has bigger opportunities while defining BLE messages and all the other features of the above mentioned protocols. Eddystone eliminates the limitations of the other 2 protocols by allowing up to 3 advertisement packets.

Now that we are familiar with the protocols and have glanced at the practical applications, let us conclude this discussion.


A Google survey has estimated that 82% of shoppers use their smart phones to make in-store purchase decisions. This means tech like Beacon needs to be needs to be already integrated with your business. It is almost too late. Beacon technology also facilitates out of the store marketing, advanced data collection, improvement in listings, and improved offline attributions.

Mobile app development companies like Orion eSolutions takes special interest in upcoming tech such as this. We understand that omnichannel engagement strategies have an 89% customer retention rate. Integrating an omnichannel mechanism like beacon into your mobile app is proven to increase purchase or app use frequency by 250% (according to Omnisend). It is high time that you explore the potential of this tech. We can help!

Have A Project in Mind?
Chat with Our Experts.

Got a Project in Mind?

Do you have any projects?

Copyright 2022. Orion eSolutions

Awards & Recognition

27114 6

570 E WILLIAM ST San Jose, 
CA 95112

27114 1


27116 1

Suite 6, 220 Northumberland St Liverpool, NSW 2170

27130 1

D-199, Sector 74 Mohali, 
 Punjab, India - 160055

Copyright © 2024 Orion eSolutions. All Rights Reserved.

Copyright © 2024 Orion eSolutions. All Rights Reserved.

Book Now
By Clicking "Accept All Cookies" ,you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. More information  View more
Cookies settings
Accept All Cookies
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

At Orion eSolutions, accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Orion eSolutions and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Orion eSolutions. This policy is not applicable to any information collected offline or via channels other than this website.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our webste
  • Improve, personalize, and expand our webste
  • Understand and analyze how you use our webste
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the webste, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

Orion eSolutions follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Orion eSolutions uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Orion eSolutions.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Orion eSolutions, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that Orion eSolutions has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Orion eSolutions’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You may find a complete list of these Privacy Policies and their links here: Privacy Policy Links.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites. What Are Cookies?

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to:

Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.

Request that a business delete any personal data about the consumer that a business has collected.

Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children’s Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Orion eSolutions does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Save settings
Cookies settings