A well-versed leader addressing a wide range of business requirements with industry-specific software solutions. Elevate efficiency and performance and streamline operations with our solutions that are a perfect blend of innovation and relevance.
Stay Ahead in Your Industry
Achieve digital excellence for your business through Orion’s transformative services, gaining a distinct competitive advantage.
In this era of advanced technologies and digitization, every business’s success depends on the best customer experiences. However, the term ‘experience’ not only focuses on customer-specific services. It covers the entire journey of customers associated with that particular solution.
Additionally, with the advancing tools and technologies, many businesses have now shifted from providing phone support to leveraging cloud-support CRM systems. There are two most popular CRM platforms with increased adoption to ensure better customer satisfaction- Salesforce vs ServiceNow.
These help not only execute the best customer interactions but also assist in elevating overall business performance. Salesforce can be defined as an extensive CRM helpful in performing service management-related tasks. On the other hand, ServiceNow is more focused on managing customer relationships.
But how exactly do these CRM differ from each other? In this write-up, we will take a brief overview of Salesforce vs ServiceNow and explore the key differences between the two. Also, it will help you make the ideal choice for your organization.
Salesforce is a well-renowned cloud-based software company with a specialization in CRM. It was founded in 1999 and since then it has evolved as a key player in the software sector. Salesforce CRM is accustomed to quality customer management and offers organizations a modular architecture that enables easy customization and scalability of capabilities depending on specific needs.
Besides, Salesforce offers a range of cloud apps for AI and analytics. Such capabilities ensure Salesforce’s emphasis on creating strong customer relationships.
ServiceNow is a highly popular ITSM platform known for simplifying and automating all IT service management operations. It provides access to multiple tools, all aimed at enhancing IT service delivery, incident management, and workflow optimization.
Although ServiceNow is focused on IT operations, its additional capabilities involve customer service management, HR services, and many other functions.
Both Salesforce and ServiceNow provide several solutions to handle relationships with customers and simplify business operations. Also, with the increased popularity, many CRM development services companies have begun leveraging these platforms to deliver best-in-class services.
However, both differ in their abilities and it is essential to understand how they contribute to digitization. Let’s discuss it below.
The main focus of Salesforce is on CRM to help businesses manage sales, marketing, and customer connections. It offers all the necessary customer management tools to boost engagement, simplify sales, and automate marketing efforts. According to statistics, many businesses experienced 25% much speedier automation of operations when implementing Salesforce.
On the other hand, ServiceNow focuses on ITSM. It offers several tools to handle IT services and operations. The prime functionality of ServiceNow lies in improving IT service delivery and enhancing workflows.
Salesforce boasts a huge ecosystem of integrations, all thanks to AppExchange. Thus, ensuring simplified connectivity with multiple third-party apps. Such an integration capability allows organizations to scale up Salesforce’s features and build a CRM system that satisfies the unique requirements.
ServiceNow, on the other hand, offers several integration capabilities but is constrained to IT tools and systems. It facilitates integrations with cloud platforms, enterprise apps, IT management tools, and so on. Thus, ensuring efficient and smooth execution of IT operations and flow of data across several systems.
Salesforce is widely known for its user-friendly and responsive interface. The platform is beneficial for marketing and sales teams to navigate and leverage features efficiently. Also, Salesforce’s design is focused on easy accessibility and use so that users can find data quickly when in need to perform tasks.
On the contrary, ServiceNow comes with a more technical user interface tailored keeping in mind the usability of IT professionals. The platform provides easy-to-customize dashboards and in-depth analytics. It enables the IT teams to keep track of service performance, monitor mishaps, and handle IT workflows.
Salesforce is easy to customize and offers comprehensive support to develop custom solutions that align with the business’s specific requirements. From a wide variety of customization options like custom fields, automation, and complex workflow, Salesforce provides everything.
]Also, the scalability of Salesforce makes it an ideal choice for businesses of all types and sizes.
Contrarily, ServiceNow offers multiple customization choices, especially for IT processes and workflows. Businesses can tailor modules of ServiceNow as required so it aligns with the IT management needs, custom workflow development, and more. In short, ServiceNow’s scalability can be accommodated as per the growing demands.
The speed and quality of support play a significant role when comparing ServiceNow and Salesforce. Talking about Salesforce, its customer support facility is segmented into 3 levels. The Standard level assistance is offered via the Trailblazer community and Salesforce Trailhead. Customers can subscribe to the Premier tier if they need detailed assistance.
On the other hand, ServiceNow’s customer service is about collaborating with multiple departments and fixing complaints quickly. According to a report by ServiceNow, 84% of customers recommend a brand or advise choosing a company depending on great customer support.
Fortunately, ServiceNow is cost-efficient and ensures 24/7 on-call support. In addition to the contact support page, ServiceNow’s live chat functionality on a website makes its customer support better.
Simply put, Salesforce support is ideal for large enterprises looking for proactive help. Contrarily, ServiceNow can be leveraged by those considering delivering budget-friendly support to their customers.
Salesforce vs ServiceNow, both are the two most popular platforms with unmatched functionalities. Hence, it is quite inevitable to experience confusion about which option would be ideal for your business.
Choose Salesforce when your business needs to focus on managing customer relationships, marketing efforts, and sales procedures. Thus, making it ideal for businesses looking to enhance their overall CRM tactics. On the contrary, you can choose ServiceNow when in need of access to a wide range of tools to handle IT services and business workflows with efficiency.
Answer: Both ServiceNow and Salesforce utilize Artificial to boost business operations and enhance overall customer experiences. For example, using AI, ServiceNow excels in IT service management. On the other hand, Salesforce is focused on customer relationship management. However, the choice relies on particular business needs – it could be IT-centric vs customer-centric solutions. So, assess the features carefully to pick the best fit.
Answer: Salesforce and ServicesNow, both are designed to target varying areas. For example, Salesforce excels in managing customer relationships. While ServiceNow leads in IT service management. Both the platforms can expand the services in the long run but none of these could overtake the other in their significant areas of expertise.
Answer: Yes, one can host Salesforce and ServiceNow on AWS, but both are distinct CRM platforms and vary in functionalities. Hence, the choice between the two depends on the specific organizational requirements.
Answer: Salesforce and ServiceNow differ in their strengths and capabilities and serve varying purposes. While Salesforce is known for improving customer relationship management and automating sales processes, ServiceNow specializes in IT service management. So, it highly depends on the business needs and yes, Salesforce’s functionalities may surpass ServiceNow’s but may not be able to replace it.
Altogether, no matter which platform you choose, the business requirements must be met efficiently. Understand your goals and pain points and make the choice.
In addition, it would be highly beneficial to hire a renowned web development company who has a team of expert consultants.
We at Orion eSolutions possess such professionals who can help you leverage the full potential of both Salesforce and ServiceNow platforms and accelerate business growth.
Awards & Recognition
Menu
Quick Links
570 E WILLIAM ST San Jose, CA 95112
325 FRONT STREET WEST, TORONTO, CANADA, M5V 2Y1
Suite 6, 220 Northumberland St Liverpool, NSW 2170
14A Arcadia Road Epsom, Auckland
D-199, Sector 74 Mohali, Punjab, India - 160055
Copyright © 2024 Orion eSolutions. All Rights Reserved.
Ex-McKinsey & a seasoned IT entrepreneur
Privacy Policy
At Orion eSolutions, accessible from https://orionesolutions.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Orion eSolutions and how we use it.
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.
This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Orion eSolutions. This policy is not applicable to any information collected offline or via channels other than this website.
By using our website, you hereby consent to our Privacy Policy and agree to its terms.
The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.
If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.
When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.
We use the information we collect in various ways, including to:
Orion eSolutions follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.
Like any other website, Orion eSolutions uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.
You may consult this list to find the Privacy Policy for each of the advertising partners of Orion eSolutions.
Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Orion eSolutions, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.
Note that Orion eSolutions has no access to or control over these cookies that are used by third-party advertisers.
Orion eSolutions’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You may find a complete list of these Privacy Policies and their links here: Privacy Policy Links.
You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites. What Are Cookies?
Under the CCPA, among other rights, California consumers have the right to:
Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.
Request that a business delete any personal data about the consumer that a business has collected.
Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.
Orion eSolutions does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.