Web development is rapidly transforming with newer technologies and applications. These are offering innovative experiences and high engagements with users.
- 9 billion Websites exist currently. (Internet Live Stats)
- 59 % or 4.66 billion people are online and actively using the internet to connect, search and buy. ((Data Reportal)
- Adobe states that given 15 minutes, web users would prefer to browse a well-designed website, rather than a plain one.
- Calls to action (CTA) are an essential element of web design, and reportedly, 7 out of 10 small business websites don’t have a CTA.
Today, no business, small or big, can afford to ignore the benefits of a digital presence. And, foreseeing the upcoming trends and adapting to them makes for a resilient and sustainable business.
However, with so many rapid advancements, the web design space is literally a maze of confusion for the uninitiated .
- What design and technology should you choose for your website?
- What are the dos and don’ts in a good web design suited to the business?
- What are the latest trends in 2022?
To make it easier, we have analysed the shifts and hope that you get a glimpse into the latest trends and benefits of web app development through this blog.
Benefits of a web application
- Web applications enabled to function on multiple platforms regardless of OS or device
- It is multi-compatible as all users have access to the same version
- They are web-based eliminating space limitations
- Lesser chances of software piracy
- Less support and maintenance, thereby more cost-effective for businesses and users.
Trends in Web App Development in 2022
Progressive Web Apps (PWA)
A progressive web application (PWA) is an app built using common web technologies like HTML, CSS and JavaScript. However, its features and functionalities compete with an actual native app and offer a high-quality user- experience.
With the latest web development technologies, a website can be turned into a PWA quickly and offers all features of native apps. Some prominent examples include Twitter, Pinterest, and Spotify etc.
Benefits of PWA in Web Development
- Offers an immersive user experience.
- Boosts engagement and conversion rates.
- Cost-Effective development
- Fast Installation
- Automatic Updates
- Does not rely on app distribution services like Appstore or Play Store.
- Offers fast installation and automatic updating features.
AI Chatbots
AI chatbots offer customers a resolution-based digital experience.
In 2022, the use of AI Chatbots in problem solving and behaviour analytics will be tremendous. They are expected to be more sophisticated by harnessing machine learning and natural language processing technologies and can be integrated into regular websites and PWAs. HDFC Bank’s EVA is an example.
Benefits of AI-powered Chatbots in Web Development
- Can replace navigational website elements, making development easier.
- Provides an interactive and customized user experience.
- Chatbots are integrated with messengers, reducing the need for applications.
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages will be one of the most promising web trends in 2022. Its objective is to create faster mobile pages. AMP attracts users with low internet speeds. The difference in loading time between AMP and non-AMP pages can be of around 20 seconds.
Benefits of AMP in Web Development
- All browser compatible
- Low bounce rates.
- Does away with the need to build sitemaps to be identified by search engines.
Internet of Things (IoT)
IoT is another compelling web development trend and will soon become a necessity in web app development.
It enables quick data and communication transfer without the need for human involvement. Connected cars, wearable devices etc are all the results of IoT technology.
- It is estimated that there be approx. 30 billion Internet devices operating by 2025. (GMA)
Benefits of IoT in Web Development
- IoT provides accurate and timely data transfer.
- Supports powerful security systems
- Offers meaningful customer behaviour analysis and enhances UX.
Blockchain Technology
Blockchain is a block-based and encrypted database storing system. These blocks are then joined into a chain. Blockchain allows developers to use open source systems and can mitigate cyber risks. This can prove to be a game-changer for many business sectors. Some service providers include Amazon Web Services and Microsoft Azure Blockchain Service.
- The Blockchain market size is estimated to reach $67.4 billion by 2026.
Benefits of Blockchain in Web Development
- Blockchain is safe and secure
- Decentralised database
- Offers a better money transfer option
Virtual Reality and Augmented Reality
Virtual Reality(VR) and Augmented Reality (AR) will see a strong adoption rate in web development in 2022. VR offers a simulated experience of an environment or object. Web browsers like Google, Microsoft, and Mozilla aim to support WebVR to make users experience in-browser VR.
L’oreal uses VR as a web app tool to assist consumers with purchase decisions. Consumer convenience and comfort will be the most important factor with AR and VR technologies.
- According to many industry experts, mixed reality is expected to generate over $9.982 billion in revenue by 2024.
Benefits of VR in web development
- Virtual Reality enables superior and personalised Customer Experiences
- Allows websites to help consumers with visualization of products through virtual demos and tours
- Exciting and Immersive Experience
- It can be harnessed by almost all sectors
- No language barriers
To summarise, in 2022, these influential web application development trends will boost businesses in many ways. The below statistics show just how important it is to invest in website app development.
Visitors take between 5- 10 seconds to stay or leave a website, and if a website can reduce the load time to 2%, its conversion rate can be as high as 74.
It is essential that businesses harness the potential of these technologies. But they also need to research and invest in a professional website development company, like Orion.
Orion, is a leading web development and web app development company with extensive experience of over two decades. It works on the latest platforms and tools to offer cost-effective and customized solutions.
If your website needs a new lease of life and one that can guarantee you higher conversion rates, its time you call Orion.
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